Chanel is to the perfume business what Rolls Royce is to the automobile business. People who don’t know anything about fragrances will know about Chanel and will recognize it as the ultimate in quality and style. It is undoubtedly the most highly esteemed of all scents. Since every good thing is eventually copied, there are many fake Chanel brands, especially in third world countries where the trademark laws are not as strictly enforced as in the West. While you can’t go wrong buying Chanel, make sure you buy from a reputable source. No copy, no matter how good, can equal a genuine Chanel brand.

Unique in its Time

Prior to 1923, perfume was made from organic ingredients. Scents varied according to the natural variations and the local availability of ingredients. The same recipe came out differently with every batch made. Huge quantities of raw materials had to be used to get small amounts of perfume. Fashion designer Coco Chanel, always the iconoclast, yet ever the perfectionist, insisted that her first foray into the fragrance world would be not only unique, but duplicable. Her reputation depended upon quality and uniqueness, so she insisted on a perfume made with no unpredictable natural ingredients at all. Chanel No. 5 was the first totally synthetic, aldehyde-based perfume. It quickly became as universally popular and emblematic of high fashion as the ‘little black dress’, which was also her invention. Even today, anybody who is anybody of stature, including the Hollywood beauties and other famous people, choose Chanel perfume. Its popularity with the rich and famous contributes to the glamour associated with the brand. Think of Gucci bags, Prada sunglasses, and Rolex watches, and nothing less than Chanel No. 5 would be a suitable scent. Think of spending perhaps $300 for a half ounce of it and you may want to think again! But if quality and style is essential to you, then it’s worth the expense. As expensive as it is, I have heard that a new bottle of Chanel No. 5 is sold every thirty seconds. It’s the one brand people just seem to have to have, and the one brand guaranteed to impress. If you’re looking for a gift of fragrance, you don’t have to worry that the recipient won’t be utterly thrilled to get Chanel! Luckily, there are many other fabulous Chanel products to choose from in varying price ranges and sizes. Any scent bearing this designer’s name is sure to be just as fabulous as Coco Chanel herself.

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